Head & Shoulders shampoo SWOT Analysis Essay Example | Topics and Well Written Essays - 500 words

Head & Shoulders shampoo SWOT Analysis - Essay Example This is making the brand to miss a large client base, which plays a major role in boosting the revenues of the company. In the rural areas, especially in India, most people lack of sufficient education in about the product. They are unaware of what the product is meant for and the company has not taken sufficient measures to introduce the brand to them. As such, the company is losing potential clients in the rural areas to competitors who have introduced the product in the rural areas. Furthermore, a large number of products are prevalent in the market, challenging clients on the best brands to choose (Rahman & Kazi, 2012). Due to this, the clients may end up missing the Head & Shoulder brand, which may address their needs effectively unlike the case of other brands. Opportunities: The major opportunities for Hair & Shoulders brand include the untapped rural market, growing income levels for the clients, huge domestic market in the entire country, massive export potential for the company, and considerable investment in clients towards consumer goods. In this case, the brand needs to focus its attention on the rural and domestic market, particularly because the income levels of consumers are rising at a rapid base. As such, the brand will attain a considerable market share in the economy, allowing it to boost its competitive advantage significantly. In addition, most countries around the world are introducing favourable FDI policies. In this case, the company is capable of investing its operations globally, allowing it to review the equity of its brand. Moreover, the brand focuses on individuals of all age groups, particularly middle-aged women. Here, the brand has managed to acquire a considerable market share, which has played a major role in r aising its revenue and profitability, allowing the company to become highly competitive in the global market (Rahman & Kazi, 2012). Threats: In terms of threats, the elimination of import

Leadership, Teambuilding, and Communication Assignment

Leadership, Teambuilding, and Communication - Assignment Example On the other hand, leaders work hand in hand with others to achieve objectives of the company. However, by combining these two aspects, it is possible to help employees overcome the challenges they face and increase the company’s production (Northouse, 2010). This study will use Wells Fargo Company as a sample company to explain the importance of good leadership and management skills towards company’s production. Wells Fargo is American international banking and financial institution, which operates around the world. This company is ranked the fourth largest bank in America. The Company has highly qualified managers with good management skills thus increasing the production of the company. These good management skills also enable the company to attract and maintain more customers. Good leadership skills also ensure employees experience a favorable working environment hence enabling the company retains highly qualified employees. Leadership theories Leadership interest i ncreased during early twentieth century, and this led to the realization of leadership theories. These theories are into two categories. The first category is early leadership theories focus on the qualities distinguishing leaders and followers while the second category, which are subsequent theories, focus on variables such as situational factors and skills. The followings are some of the major theories used by many companies like Wells Fargo to ensure good leadership in achieving the goals of the company. Great Man Theories The great man theories assume that good leadership skills are inherent thus great leaders are bone but not made. These theories portray that good leaders are heroic, mythic, and have the destiny to rise to leadership when requested. The term â€Å"great men† was important because during the twentieth century leadership was mainly associated with men especially in military forces. According to methodologies of some of the world’s famous leaders, th e great man theories contributes to the idea that people with great leadership skills are bone and not made. Many researches show that people with good leadership skills seem to emerge magically to lead and control other workers to success. Many people today support these theories claiming that prominent leaders inherit the good qualities and personalities, which make them perfect leaders. Trait Theories Trait theories are similar to great men theories because they assume that people inherit certain leadership skills and traits to make them better fitting to management. Trait Theories seem to be confusing because if certain traits are the key feature of leadership, then where do we place those people who posses these traits but are not leaders. Unlike other theories, trait theories focus on differences between individuals personalities. Trait theories define the uniqueness in individual personality as a combination and interaction of various traits. Classification of individual trai ts is in three levels namely Cardinal traits, Central traits, and Secondary traits. Contingency Theories Contingency theories of leadership concentrate on certain leadership variables relating to the environment that determine which form of leadership is paramount for the situation. These theories claim that each leadership style is best for a

SWOT Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

SWOT Analysis - Research Paper Example This practice aids the firm to ensure that its efforts bring positive results to the desired areas. In other words, combined operation would assist the firm to deliver quality care services to its clients. Camelot is located at Staten Island in New York City and the organization has counseling programs throughout the five boroughs of the New York City. The current location is a major internal strength to the organization since New York City is an important drug destination and distribution center in the United States (NC Buy). Excellent customer service also adds to the firm’s performance efficiency. It is the main reason why majority of the New York population primarily tend to opt Camelot’s services. Weaknesses Higher employee turnover rate is the most challenging weakness of the company. The employee turnover is often a costly process since the company needs to make some additional investments to train a newly appointed employee. The time taken for the employee repla cement process would adversely affect the organizational productivity. Furthermore, the increased rate of employee turnover may adversely affect the corporate image of Camelot. The issue would cause the organization to lose continuity in its proposed programs. Similarly, it seems that the organization does not hire from within the firms and this strategy in turn incurs the operating expenses of Camelot. Furthermore, this practice prevents the firm from obtaining experienced employees. Lack of employee incentive is another weakness of the Camelot Counseling Centers; and this weakness often leads to employee turnover. In addition, it negatively affects employee motivation and thereby organizational productivity. Finally, since the organization does not have sufficient funds to purchase up to date equipments for employees, it seriously impinge on the operational efficiency of the Camelot. Under such circumstances, employees may be forced to work with improper equipments. Evidently, thi s situation often affects the quality of the services delivered. Opportunities The Camelot Counseling Centers is the only one treatment facility in the New York City that offers assistance to teenagers in their problems associated with drugs and education. In addition, there are only a few providers in the City that offer residential treatment facilities. The US official data indicate that substance abuse is becoming a threatening issue in the country, especially in megalopolis cities like New York. Hence, the city’s lifestyle offers certain potential opportunities to the organization. Another opportunity for the company is that it possesses experienced teachers and counselors on every site. This facility helps the company to extend its services to each and every corner of the city with no time lag. Studies have pointed that a drug addicted person needs continuous support until he is completely recovered from addition.. Since the organization has counselors on site, they can more closely work with the clients. Since the lab suppliers charge the same price for private insurance and Medicaid, clients can obtain improved services from Camelot at a fairly low cost. This advantage may attract more clients to the organization. Threats Recently, the Camelot Counseling Centers are losing their customers to competitors including Drug Rehab & Alcohol Addiction Treatment New York and New York City Rehab Center. Over the past few years, the organization

Scholarly Literature Review HRD 468 Assignment Example | Topics and Well Written Essays - 1000 words

Scholarly Literature Review HRD 468 - Assignment Example This paper is going to review three articles with special focus on the quality management discussed within them and identify the major striking features of significance and conclude by examining the applicability of the total quality management to give solution. The paper, reviewed three study papers related to performance of the organization with relationship to quality. It realized that indeed, customers value quality and will appreciate a company that sticks to quality factors in its production process. Total quality management is a concept that has been with us for long time being developed and embraced by different companies with time. The concept is about introducing quality in all facets of production from design of a product to the ultimate sale of the product to the customer. Quality needs to be adopted in not only the production process but also the distribution, administration as well as customer service. It is therefore, not just a common practice within the private sector but also government agencies and administration (Vincent & Joel, 2004). This paper is going to review three articles with special focus on the quality management discussed within them and identify the major striking features of significance and conclude by examining the applicability of the total quality management to give solution. Gilles Grolleau, N. M. (2012). Is business performance related to the adorption of quality and environmental-related standards? Journal of environmnetal resource economics , 525-548. While trying to study how performance of businesses may be related to adoption of quality and environmental related standards with a sample of French firms confirmed that that the relationship may in fact be valid. However, they acknowledged the constraints of the data that their research faced. This apart from compromising the generalization of the research findings, also limited the validity of the research as a whole for implementation purposes (Gilles, Naoufel, &

Theory That I find Most Appealing Essay Example for Free

Theory That I find Most Appealing Essay Theories are constructed to help in explaining, predicting and mastering phenomena. They are made to be as general as they could be in order for a certain phenomena to fit in. But mostly, there is a great effort in depicting what is there in reality. Like how chemists uses theories to understand chemical reactions, how there is an effort to identify which theory is closest to explaining how the universe took place, there is also theories that are used by those studying humans. Humans are the most unpredictable of all creatures. They could deviate from the norms and mores and traditions etc. that is why it is also essential that we understand them and explain why they act such things by using theories. The personality theory I find most appealing falls under the humanistic approach draws attention to the idea that an individual has immense freedom to know which way to take, whether it may be regarding personal growth, worth identified as one’s own or simply self-fulfillment. With this, I further limited my choice of personality theory to Snygg and Combs’ Theory of Motivation. Theory of Motivation explains that there is a basic need in each and every one of us to preserve and enhance our phenomenal self. Phenomenal self is defined as the person’s own view of himself or herself. This view explains a certain behavior by the way it was acquired by a person as s/he goes through his/her life. The experiences s/he gains and his/her conscious mind works on having a certain behavior. This theory does not take into consideration the subconscious mind like Freud does. This theory also explains that a person maintains or pushes for a better personality as s/he goes through life. Thus this makes one fully conscious of what processes one underwent and the effects it did to his/her personality. A person’s view is said to be developed over and over as s/he continuously journey through life but is limited by her/his way of seeing things by her/his previous experiences and the kind of socialization s/he was given upon growing up. Basically, this theory has the decency of realizing that a person isnot dictated by simply wants or needs or emotions or his/her subconscious mind that s/he cannot control what s/he should do. This theory recognizes the fact that a person could choose what to do with his/her life. But this theory fails to acknowledge that a person could be affected by his/her surroundings in making a sound choice or decision. Say, one is definitely against abortion, but growing up poor and seeing your parents crawling on fours just for you to have a descent life, just so you could finish college would give you a dilemma. To think twice whether you should abort that child given your circumstances or push for it despite the laid down consequences. But what is nice about this theory is that it sees a potential in human that just by having the ability to asses ourselves and the previous experiences we garnered we could be able to further upgrade ourselves. Just like a robot that is reprogrammed in a way that suits the present situations and having a wider scope of abilities. I guess, this theory backs up the clichà © that â€Å"experience is the best teacher†. And it gives a little efficiency by saying that we also learn by how we are brought up. Our lifetime is not enough to experience and learn from all the mistakes we could and should commit just to learn something new. That is why we should also learn from the mistakes of others. Weighing what is right and wrong, a perfect blend of emotion and rationality will definitely bring us to the right direction. theory. (2007). Wikipedia. Retrieved June 05, 2007, from Wikipedia The Free Encyclopedia: http://en.wikipedia.org/wiki/Theory snygg and combs. (2007). Brainmeta. Retrieved June 05, 2007, from Brainmeta: http://brainmeta.com/personality/snyggcombs.php humanistic approach. (2007). The Psi Cafà ©. Retrieved June 05, 2007, from The Psi Cafà © A Psychology Resource Site: http://www.psy.pdx.edu/PsiCafe/KeyTheorists/HumApp.htm snygg and combs. (2007). Social-Psychology. Retrieved June 05, 2007, from Social-Psychology: http://www.social-psychology.de/do/pt_snyggcombs.pdf

Nursing Ethics Essay Example for Free

Nursing Ethics Essay What is personal ethics? Many people have their own perceptions and definition of what personal ethics are. When speaking about personal ethics this topic deals with what an individual believes to be morally right or wrong. Personal ethics comes from what one was taught by child by their caregiver whether it was mom, dad, grandmother, grandfather, aunt, or uncle. Since these ethics were instilled in us as children by our caregivers we carried these ethics into our daily lives and the decisions that we made. As a child my mother main focus was to make sure I knew right from wrong. As a parent she just didn’t say that something was wrong, but she told me why it was wrong. I think this is the most important aspect when understanding ethics and why people make the decisions they make. I think it is important to hold personal ethical views so when one is being faced with a challenging moral issue they will be able to efficiently handle the situation. My mother and grandmother based their ethical views according to their religious background. Both my mother and grandmother are Christian ministers and their views were guided from the Bible. As a nurse I make ethical decisions every day. Some of these ethical decisions are easy and some not quite so easy; however, my decision is based upon how I was taught and my personal beliefs and what is the best outcome for the patient. I think as a nurse I am still learning and can always make room for improvement. My personal ethics are constantly being tested as a nurse and the decision I make not only influences patients but also my peers. As a nursing manager in my facility it is my job that I make good ethical decisions because I have other nurses looking at me to make concrete decisions in some cases. Values are a person’s principles or standards of behaviors. My value is what I consider to be important in life. What is important to me may not be important to someone else. This is what I had to consider in the world of nursing. I  would come to accept that everyone is different and though they are different and values are different we both should be able to respect one’s views and decisions. This is important so that we may achieve our primary goal of purpose which is to care for the patient. My values and beliefs are rooted and grounded in my Christian background. Values that I was taught as a child was â€Å"do unto other as you would have them do unto you†. Simply put to treat people how you want to be treated. This causes a sort of immediate feedback for creating our moral standards and making ethical decisions (Scivicque, 2007). As a manager, I have learned how to be humble, and listening and learning from others. Another important value that was instilled in me as a child was to share and to be grateful for what you have. This I come to realize that I being a young woman most women my age have not accomplished the things that I have. By knowing this I do not take my career for granted. I enjoy my co-workers and patients that I work with. I enjoy overall caring for people and watching them thrive towards their highest potential. An example of an ethical dilemma I might encounter in the nursing field is the giving of blood to a Jehovah Witness. According to a Jehovah Witness’ beliefs they do not believe in administering blood or blood products for life-saving measures. The ethical dilemma is what do you do in an emergency situation? What if their beliefs go against everything you stand for? M best response in this situation is to focus on the patient as a whole. As a nurse we have to care for the patient physically, spiritually, mentally, and socially. Physically the patient would need a blood transfusion, but spiritually the patient will decline due to beliefs. I think this is the perfect opportunity to educate the patient of the risk and benefits of receiving the blood transfusion. As a nurse I take my job very seriously. While I’m working I ask myself what if these patients were my family members. How can I be present with the patient and listen to their concerns without judging them as a person? These are all questions I have to ask myself when providing care to my patients. I am not a perfect nurse by far but I am striving to be the best versatile nurse I can be to ensure that my patients reach their optimal level of wellness. References Scivicque, C. (2007). Developing Personal Ethics. Retrieved from http://suite101.com/article/developing-personal-ethics-a34018

The Life Of Alexander Pushkin

The Life Of Alexander Pushkin Freedom in Alexander Pushkin’s literary works occupies one of the central positions; however, Pushkin treats freedom from various sides and perspectives. Living in the period of social and political changes, in the era of the Great Patriotic War of 1812 and the revolt of Decembrist of 1825, Pushkin belonged to the generation which was in search of ideal freedom. However, being unable to attain this kind of freedom, Russian poets of the nineteenth century made constant attempts to replace one idea of freedom with another, finally realising that freedom in real life was constantly restricted. Alexander Pushkin went further than other poets of his times in his treatment of freedom, inspiring the formation of new Russian civic poetry and influencing such poets as Nekrasov and Lermontov. As Janko Lavrin points out, â€Å"what the world now understands and admires under the name of Russian literature came with and after Pushkin† (p.65).   Ã‚   At the beginning of Pushkin’s literary career, the issue of freedom in his literary works acquires a strong political tendency. In his early poem Volnost (1817) Pushkin reveals his vision of ideal freedom, opposing the existing absolute power of kings and expressing the idea that true freedom can be achieved only under the constitutional monarchy.   In Pushkin’s poem K Chaadaevy (1818) the political idea of freedom acquires a slightly different direction; in this poetic work Pushkin points at the necessity of defending his native land. For Pushkin, love for homeland is inseparably connected with the struggle for freedom. However, as Pushkin becomes mature, he rejects a pure political treatment of freedom, demonstrating his interest in inner freedom of a person. In this regard, Pushkin implicitly draws a parallel between inner freedom and poetic perception of freedom in his poetic work Derevnja (1819). Such a combination uncovers many possibilities for achieving freedom, but, on the other hand, it evokes inner doubts, which the poet does not dissipate by the end of the poem. The first part of Derevnja reveals the poet’s ecstatic delight of his achieved freedom: In the second part of the poem Pushkin ponders over the destiny of Russian people, feeling that his poems are unable to provide them with long-waited freedom, that they are unable to completely eliminate serfdom which destroys people’s lives and their inner selves. Contrasting beauty of nature with lack of freedom in the village, Pushkin shows that people can acquire happiness only in free society. As Alexander Pushkin claims,    Thus, the poet appeals to the king and asks him to annihilate serfdom, providing people with freedom and knowledge. As the poet, Pushkin has the only tool – his poetry – to strive for universal freedom. But in such poems as K Moryu (1824) and IzPindemonti (1836) Alexander Pushkin continues his discussion of inner freedom, presenting a romantic embodiment of freedom. As the poet realises that he is not able to achieve freedom in real life, he turns to freedom in his dreams, identifying himself with nature. In the poetic work K Moryu Pushkin applies to the image of sea, which symbolises both inner freedom of a person and poetic freedom. For Pushkin, sea is the embodiment of free and rebellious nature, but at the same time through the image of sea Pushkin reveals the poet’s loneliness in his struggle for freedom. However, it is nature that gives necessary power and freedom to Pushkin, saving him from any dependence: These words from Pushkin’s poem IzPindemonti reveal that the poet is in search of new verges of freedom, the verges that overcome the existing reality. This search is especially obvious in his famous poem Uznik (1822), where the appeal for inner freedom is expressed through eagle’s cry. Both the eagle and the prisoner are captives who are deprived of their freedom. Alexander Pushkin creates this poem in exile, where he is deprived of freedom, of close relatives and friends.   However, the eagle is a freedom-loving bird, and its greatest wish is to attain freedom. Alexander Pushkin identifies himself with the eagle, maintaining the idea that a person is also free by nature, thus freedom is crucial for any human being: In this regard, Pushkin implicitly shows that political, outer and poetic freedom stand behind inner freedom. On the other hand, Pushkin realises that it is impossible for the poet to completely reject one aspect of freedom for the sake of another; As Angus Calder points out, â€Å"a man who respects himself as ‘autonomous’ will of course tend to chafe against political tyranny and may well seek a place where he may have ‘independent’ control of his own life† (p.35). Uznik was written when Pushkin was only twenty-three years old, but even at this age the poet realised that society, in which he lived, specifically created invisible barriers and restrictions, wrong ideals and illusions, and Pushkin expressed his longing for real freedom. Deviating from the political treatment of freedom, Pushkin realises that a poet should be free both from people and from authorities; only in this case it is possible to create freedom-loving poetry. In Pesni o veshem Olege Pushkin points out that any literary work should be free and truthful. After the Decembrists’ defeat, Pushkin continues to dream of freedom, hoping to realise this dream. As Pushkin claims in his poem Vo glubine sibirskich rud dedicated to his friends-Decembrists, In the series of Southern Poems Alexander Pushkin introduces the idea that outer freedom can not be attained. In such poems as Zygane (1930) and Fontany Bahchizaraiskogo dvorza (1824) Pushkin portrays certain spheres where freedom of people is strongly confined, but nevertheless, a person is able to develop and preserve inner freedom. Such treatment of freedom coincides with the ideals of Renaissance; Pushkin’s obsession with inner freedom reflects the revival of national consciousness under complex social changes. Thus, Pushkin’s ideas of freedom possess cultural roots rather than political, despite the fact that some of his poetic works, such as Arion, Anchar and Skaski, demonstrate an open protest against the existing political system. But Pushkin’s rebel is of spiritual nature; it is the rebel of a person who is overwhelmed with humanism and who rejects any personal violence. Instead of the existing ideology of the nineteenth century, Alexander Pushkin create s his own ideology of inner freedom in the context of universal freedom (Edmunds, pp.29-32). In his poem Ya pamyatnik sebe vozdvig nerykotvorniy Alexander Pushkin points out that his major life achievement is his freedom-loving poetry:   Ã‚   But Pushkin does not restrict himself only to poetry; he freely experiments with different literary genres, making an attempt to â€Å"explore the possibilities of prose in the same way as he had explored the possibilities of verse† (Lavrin, p.183). However, his ideal of inner freedom remains central to all his literary works. This is especially true in regard to Pushkin’s short stories, novels and tales. In his famous verse novel Evgeniy Onegin Pushkin points at the characters’ inability to achieve inner freedom. Pushkin portrays aristocratic society, which is unable to overcome the existing restrictions (Falen, pp.7-10). Perhaps, the only character who is able to attain inner freedom is Tatiana, a young girl with intelligence and longing for love. Tatiana falls in love with Onegin, the principal character of the play, and she is the first who makes a declaration of love. However, Onegin rejects her in a most inappropriate way, and Tatiana suffers much, loosing her inner freedom. As Tatiana claims: She marries an old gentleman and remains devoted to him, despite the fact that she still loves Onegin. Thus, in Evgeniy Onegin Pushkin uncovers the reality of his life, embodying his own thoughts of inner freedom in the character of Tatiana. In Pushkin’s tale Pikovaya Dama the writer discusses inner freedom in a different context. Introducing the character of Germann, Pushkin reveals the negative consequences of Germann’s wish to achieve freedom. Germann considers that true freedom can be attained only with the help of money, but as he gets more and more entangled in deceits, he destroys himself and other characters. In fact, Germann looses his self and his freedom, as he becomes obsessed with playing cards; in this context, abstract things take full control over Germann’s life, driving him mad by the end of the narration. Comparing his character with Napoleon and Mephistopheles, Pushkin uncovers the essence of Germann who does not acknowledge any moral principle s or laws. As Pushkin claims in regard to his character, The similar portrayal Pushkin utilises towards an old countess, ‘Pikovaya Dama’. The old woman in Pushkin’s tale is identified with an Egyptian mummy; she is a lifeless creature who lacks any freedom and who leads meaningless life within aristocratic society. Alexander Pushkin does not treat old woman’s death as tragedy, because, for Pushkin, life without freedom is empty existence. In this regard, inner freedom in Pikovaya Dama is discussed through freedom of moral choice. Germann and the old woman make a wrong choice, thus loosing the possibility to attain inner freedom. However, in contrast to these characters, Pushkin introduces the character of Lisaveta Ivanovna who greatly values her moral principles that finally save her. In his story Egypetskiye Nochi Pushkin returns to the issue of freedom in the context of poetry. On the example of Charskii, a poet and aristocrat, Pushkin reveals his own suffering, as he makes an attempt to become a freedom-loving poet (Debreczeny, pp.11-13). Similar to Pushkin’s poetry, Egypetskiye Nochi discusses the relations between the poet and society, and these relations reflect the essence of his views on the idea of inner freedom. Although Pushkin demonstrates a close connection between the poet and people, he nevertheless points at the necessity of freedom for the poet. At the beginning of the story Pushkin shows Charskii’s dependence on society: However, further Pushkin demonstrates Charskii’s dissatisfaction with such position and his attempts to preserve his inner freedom. In his conversation with a stranger, Charskii exclaims: Charskii, similar to Pushkin himself, feels loneliness within society in which he lives. In his poem Svobody seyatel pustynniy (1823) Pushkin reveals a notion that a poet lives among people who are not able to perceive his ideas of freedom. On the other hand, in the poem Prorok (1826) Pushkin states that any poet that wants to appeal for freedom should endure many difficulties and pain. Alexander Pushkin suffered throughout his life, and these sufferings were reflected in all his freedom-loving poetry and prose.    Analysing the ideas of freedom in Alexander Pushkin’s poetry and prose, the essay suggests that Pushkin’s treatment of freedom changes throughout his literary career. Starting with an idea of political freedom, Pushkin gradually realises the vainness of his attempts to attain outer freedom. In his further works the poet pays more attention to inner freedom of an individual, applying to symbolical understanding of freedom through understanding of nature. It is this inner freedom that Pushkin values above all other kinds of freedom, implicitly or explicitly referring to inner freedom in almost all his poetic and prose works. This inner freedom in Pushkin’s poetry concerns various issues, such as freedom of choice, freedom from any biases, freedom of religious beliefs and, above all, freedom of creative work. In Pushkin’s prose works inner freedom is inseparable from moral values of people. Overall, freedom-loving poetry and prose of Alexander Pushkin contrib ute to the formation of a characteristic writing style, which is adopted by further generations of Russian poets. Works Cited Calder, Angus. Russia Discovered: Nineteenth-Century Fiction from Pushkin to Chekhov. London: Heinemann, 1976. Debreczeny, Paul.   Introduction, in Alexander Pushkin:Complete Prose Fiction.   Stanford: Stanford University Press, 1983, pp.5-11. Edmunds, Robin. Pushkin: The Man and His Age. New York: St. Martins Press, 1994. Falen, James. Alexander Pushkin. Eugene Onegin. Oxford, New York: Oxford University Press, 1995. Lavrin, Janko. Pushkin and Russian Literature. New York: The Macmillan Company, 1948. ПÃ'Æ'Ã'ˆÐ ºÃ ¸Ã ½, Ð Ã »Ã µÃ ºÃ' Ã °Ã ½Ã ´Ã'€ Ð ¡Ã µÃ'€Ð ³Ã µÃ µÃ ²Ã ¸Ã'‡. ЕÐ ²Ã ³Ã µÃ ½Ã ¸Ã ¹ ОÐ ½Ã µÃ ³Ã ¸Ã ½. Ð ¡Ã ¾Ã ±Ã'€Ð °Ã ½Ã ¸Ã µ Ã' Ã ¾Ã'‡Ð ¸Ã ½Ã µÃ ½Ã ¸Ã ¹ Ð .Ð ¡. ПÃ'Æ'Ã'ˆÐ ºÃ ¸Ã ½Ã ° Ð ² Ð ´Ã µÃ' Ã' Ã'‚Ð ¸ Ã'‚Ð ¾Ã ¼Ã °Ã'…, Ð ¢.4. ÐÅ"Ð ¾Ã' Ã ºÃ ²Ã °: ГÐ ¾Ã' Ã'Æ'Ð ´Ã °Ã'€Ã' Ã'‚Ð ²Ã µÃ ½Ã ½Ã ¾Ã µ Ð ¸Ã ·Ã ´Ã °Ã'‚Ð µÃ »Ã'Å'Ã' Ã'‚Ð ² Ð ¾ Ð ¥Ã'Æ'Ð ´Ã ¾Ã ¶Ã µÃ' Ã'‚Ð ²Ã µÃ ½Ã ½Ã ¾Ã ¹ ЛÐ ¸Ã'‚Ð µÃ'€Ð °Ã'‚Ã'Æ'Ã'€Ã'‹, 1960. ПÃ'Æ'Ã'ˆÐ ºÃ ¸Ã ½, Ð Ã »Ã µÃ ºÃ' Ã °Ã ½Ã ´Ã'€ Ð ¡Ã µÃ'€Ð ³Ã µÃ µÃ ²Ã ¸Ã'‡. ЕÐ ³Ã ¸Ã ¿Ã µÃ'‚Ã' Ã ºÃ ¸Ã µ Ð Ã ¾Ã'‡Ð ¸. Ð  Ã ¾Ã' Ã' Ã ¸Ã' : ИÐ ·Ã ´Ã °Ã'‚Ð µÃ »Ã'Å'Ã' Ã'‚Ð ²Ã ¾ Ð  Ã ¾Ã' Ã ¼Ã' Ã ½-ПÃ'€Ð µÃ' Ã' , 2002. ПÃ'Æ'Ã'ˆÐ ºÃ ¸Ã ½, Ð Ã »Ã µÃ ºÃ' Ã °Ã ½Ã ´Ã'€ Ð ¡Ã µÃ'€Ð ³Ã µÃ µÃ ²Ã ¸Ã'‡. Ð ¡Ã'‚Ð ¸Ã'…Ð ¾Ã'‚Ð ²Ã ¾Ã'€Ð µÃ ½Ã ¸Ã' . ПÐ µÃ'€Ð ¼Ã'Å': ПÐ µÃ'€Ð ¼Ã' Ã ºÃ ¾Ã µ Ð ºÃ ½Ã ¸Ã ¶Ã ½Ã ¾Ã µ Ð ¸Ã ·Ã ´Ã °Ã'‚Ð µÃ »Ã'Å'Ã' Ã'‚Ð ²Ã ¾, 1987.   ПÃ'Æ'Ã'ˆÐ ºÃ ¸Ã ½, Ð Ã »Ã µÃ ºÃ' Ã °Ã ½Ã ´Ã'€ Ð ¡Ã µÃ'€Ð ³Ã µÃ µÃ ²Ã ¸Ã'‡. ПÐ ¸Ã ºÃ ¾Ã ²Ã °Ã'  ДÐ °Ã ¼Ã °. ПÐ ¾Ã »Ã ½Ã ¾Ã µ Ã' Ã ¾Ã ±Ã'€Ð °Ã ½Ã ¸Ã µ Ã' Ã ¾Ã'‡Ð ¸Ã ½Ã µÃ ½Ã ¸Ã ¹ Ð .Ð ¡. ПÃ'Æ'Ã' ˆÐ ºÃ ¸Ã ½Ã ° Ð ² Ð ´Ã µÃ' Ã' Ã'‚Ð ¸ Ã'‚Ð ¾Ã ¼Ã °Ã'…, Ã'‚.6. ЛÐ µÃ ½Ã ¸Ã ½Ã ³Ã'€Ð °Ã ´: Ð Ã °Ã'Æ'Ð ºÃ °, 1978.